Guanling Chen to study entrepreneurial success via online social networks

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The University of Massachusetts President’s Office recently made a Creative Economy Award to Profs. Yi Yang and Steven Tello (Management) and Prof. Guanling Chen (Computer Science).  

Their project, Online Social Networks and Nascent Entrepreneur Success, is meant to examine how early stage entrepreneurs use electronic social networks, like LinkedIn and Facebook, to build their business.

The PIs are specifically interested in how entrepreneurs connect with other people in the electronic network to secure the many resources needed to start their business (e.g., money, labor, knowledge).  

This project extends an earlier project funded through the UMass Lowell Provost’s Office that examined how technology entrepreneurs used networks associated with business incubators.  

These new funds will allow the PIs to focus on how entrepreneurs building the “Creative Economy” gather needed startup resources.   

The successful outcome of the project is expected to be useful for developing recommendations regarding where new entrepreneurs should focus networking time and effort for the success of their venture.

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This page contains a single entry by Martin, Fred published on June 22, 2011 7:01 PM.

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