December 2010 Archives
The Search For SEO! Learn it in 30 seconds!
The good thing is SEO (Search Engine Optimization) isn’t that hard to find. You don’t have to be Indiana Jones on a search for the Lost Ark of the Covenant, or some other mystical prize, to find the secrets to SEO.
First of all what exactly is SEO? According to Wikipedia: Search Engine Optimization, or SEO is “the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.” Another website defines SEO as: “the art of creating Web pages that will rank high in search engine returns."
Confused? Don’t be. The good news is Collage takes care of a lot of this for you in your pages Metadata, and we can teach you the rest. (Never heard of Metadata? – then read our blog entry: Where's Waldo? The Secrets of Search - Using Metadata.
This short and simple guide will teach you the ins and outs of Search Engine Optimization in Collage in about 30 seconds or so – depending on how fast a reader you are. We’ll be borrowing some of the basics from Nicola Ziady and Ragan.com.
1. Find related keywords. Make a list of words relevant to your College’s, Department’s, Research Center’s etc. specialties. Choose words that will attract people and carry out your objectives.
You’ll type these into the Metadata - separated by commas. Think like a person searching for this page or your department. Type in any word that you might consider typing into a search engine to find your page or department. For example, you can type in several variations on even UMass Lowell, UMass-Lowell, University of Massachusetts Lowell, UML, etc. An easy way to do this is to keep a list in a text file on your desktop and you can just copy and paste most of the terms in when you work on a page.
2. Add the keywords to the page title. Your page title is the most important aspect of your website. Search engines evaluate your title to determine what is on a Web page. Add your keywords to the page title if possible.
This is the title in bold at the top of your page. You should also have them in your Browser Title (another field in the Collage Metadata) – this is what you want the top of the webpage to say on the live website.
4. Use the keywords in your page content. Try to fit your keywords organically into the text of your page to notify search engines that the content is actually relevant to the theme.
5. Monitor your results. Check Google and other search engines to test your rank and see if your SEO is working.
If you run into any problems please as always feel free to contact the Web Content team via our hot-line at 978-934-3875 or e-mail: firstname.lastname@example.org
That's it. You're done. Not so hard now is it? Not like say trying to out run a giant boulder...