Jumping To Hyperspace With Your Links: Don’t “Click Here”.

Jumping To Hyperspace With Your Links: Don’t “Click Here”.

hyperspace-collage copy.png

O.k. what’s the first thing you think of when I say “hyperlink”? If you’re like me, (or a teen-age to middle-age boy) you probably think of Star Wars and “hyperspace”. The good news is the technology need not be anywhere near as advanced for a “hyperlink”.

So what’s a hyperlink? A hyperlink is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document. Hyperlinks are found in nearly all web pages, allowing users to click their way from page to page. Chances are many of you have already made at least one of these; you can generally recognize them by the text being in a different color than the rest of the page (usually blue or red) and the words being underlined. If you’re looking for help on creating a link, creating an anchor link, or the differences between Internal and External Links – follow these links or check out the CMS Blog Archives.

So why can’t I use “click here”? 
Here’s the thing about hyperlinks – the text you use with them is very, very important. Search Engines like Google, Yahoo, Bing etc. use the text as a basis for what the link goes to. So if you say “click here” or “for more information” etc. then it thinks that’s the name of the page that you are linking to. Entering in your Metadata on all of your pages is also important in this regard. It’s also proper web etiquette to hyperlink this way rather than to say “click here” etc.

Notice in the paragraphs above that there are five hyperlinks – linked to text that more accurately describes the pages they link to. It’s also not a good idea to write out the website address (http://www.uml.edu ) as your link – instead write out the name of the site University of Massachusetts Lowell and then hyperlink it. It’s also in the best interest of your visitors. Studies have shown that people visiting a website are more likely to click on a link that contains key words that describe where the link points to.

Hyperlinks can also be done as part of a bulleted or other type of list. Take, for example the About the University page from the UMass Lowell website:


Each of those items in the list is a hyperlink.

By better hyper-linking your pages you will not only help your website be found more easily on Google and other search engines but will also help your users get to where they need to go faster and easier.

As always if you have any questions about this, or other Collage or web-related matters, please don’t hesitate to contact the Web Content Team. (See that? I just hyper-linked an e-mail address, too!) You can also call the Web Content Hot-line at: 978-934-3875.



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This page contains a single entry by Pueschel, Michael T published on July 12, 2010 11:57 AM.

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